An Auto Responder is an email marketing tool that allows you to build a list of subscribers that you can communicate to through email over and over. There are many applications and ways to use an Auto Responder but the main two functions are broadcasting email messages to a list of recipients and creating automatically delivered, timed, sequential messages.
Anyone who is serious about utilizing the internet for any business should have, (and will eventually need), an Auto Responder. Almost all quality Auto Responder systems come with a fee. Many of them have free trials or limited free accounts but they will usually post annoying ads on your messages if you don’t upgrade to a paid account. If you must go with free solution I recommend getting started with the Mail Chimp or Get Response free trial. You can even get $30 credit for trying Mail Chimp for FREE! Check it out here: Mail Chimp Refer-a-Friend Program Offer
The bottom line is, in time this tool will become one of the most important in your toolbox. It’s often said “The money is in the list”. This is your list manager and communication center. In other words essential to your internet marketing arsenal.
After trying out over a dozen of the most popular Auto Responders available the top three in my opinion are
1. Get Response – the industry standard
2. Mail Chimp – very mac friendly but great for anyone
3. GVO – this one comes jam packed with a complete set of marketing tools and resources. (Many well known internet marketing masters use this service)
