Posts in category Cool Biz
Print Advertising… The Forgotten Direct Sales Income Generator
Over the years, the Internet has become the primary means of trying to sell products, services, or information for many marketers and businesses. However, as popular as the Internet is, it still may not be the most profitable way to advertise or sell.
In our modern day of high-speed technology, many seem to forget that the tried and true method of direct sales marketing through print advertising can still prove to be the most profitable way to go.
Why is this you say? It’s because basic human nature has not changed, nor have human buying triggers. Having something tangible in hand that can be touched is still trusted more than words or images thrown up on a computer screen. In spite of the Internet’s capability of reaching out to multi-millions of email addresses or viewers in a matter of minutes… a printed circular or flyer in hand still holds more credibility.
Think about it. When you get a printed circular or flyer that you can hold in your hand… you tend to look at it as something real that is produced by a real person whom you can identify with. You don’t generally look at it as some unknown face or entity hiding behind a computer screen trying to scam you.
It seems illogical that so many marketers and businesses are unaware of, or have forgotten this old proven method of advertising and selling. Printed forms of advertising and direct sale pieces have stood the test of time, and have proven itself over and over again against everything that has come and gone.
Here’s something else to think about. Most people go online looking for information, not sales offers. So the chance of them running across your online offer is slim to none. However, when a printed direct sales offer is physically placed in the hands of people, they will put forth the effort to seek out the source of the offer. It doesn’t matter if it’s right up the street from them or online… the printed direct sales piece established a certain form of credibility.
With direct sales, you don’t have to worry about getting traffic to a web site, search engine optimization, black hat, white hat, or any of the other online techniques you see touted. People coming online to your web site after reading your printed direct sales piece are generally looking to buy the product or service offered.
The World Wide Web, or Internet should wisely be used in combination with direct sales as an extension of your advertising and sales efforts… not as your primary medium. More people who are ready to buy will find you through direct sales than they would just surfing the internet to see what’s available amid the billions of web pages.
A printed advertising or direct sales piece is really much easier to produce than a web site… wouldn’t you agree? All it has to do is make people aware of what is available, the cost, and where to get it. If the offer is located in a physical building, then give the address and times of operation. If it is located online, the give the web site addresses. It’s just that simple.
Most internet exclusive advertisers will likely see their sales efforts pay off in a much greater way by combining print advertising and direct sales with their online methods. Once a printed direct sales piece establishes credibility, a web site would only need to highlight benefits and give access to the offer.
Now that you realize the benefits and advantages… do yourself and your business a favor, and make print advertising direct sales an important part of your financial well being.
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Keith Nickel Langevin has been in publishing and printing for over 20 years and can almost always save you time, money and headache with your printing needs. Call TOLL FREE 1-888-850-3777 and ask for Keith for fast friendly service.
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Print Broker… The Perfect Home Business
Sit back, relax, and imagine what the perfect home business would be like. Imagine a home business that is always in demand, thrives in any economic condition, and requires no special skills other than the ability to read and write. Can you imagine a home business you can start on Monday for less than the cost of a tank of gas, and people are practically begging you to take their money by Friday?
Well imagine no more because starting and operating a home business as a print broker is that perfect business. Think about this. Business people need business cards, printed forms, and documents. Every business, club, group, or organization in any town, city, or county… need and use various printed forms and documents in doing business.
The cold hard fact is… businesses and business people need printed forms and documents to operate! And, they need these forms and documents over and over again. Virtually any business or business person you can think of uses at least two or more types of documents or forms that need to be printed.
As a home business print broker, you simply take orders and forward them to printers who do the work for you wholesale, and ships the work to your customers.
Operating a home business as a print broker is almost too easy, and will grow to make as much money as you desire without paying a penny for advertising or getting more customers. How can this be possible you say? In the print business, there is a term called co-op printing. It is simply one customer’s non-conflicting document being printed on the back of another customer’s document.
Co-op printing is how you as a print broker, easily grow your home business to make as much money as you desire… without spending one red cent on advertising. Here is a quick example how this works. John’s barber shop needs to drum up some more business, and John decides to have 1,000 flyers printed up on color paper to distribute locally. Local printers would charge about $50, plus tax for the job. You offer the same service for $40… if John allows you to print your non-conflicting discount printing services flyer on back of his. John saves 25% off his printing cost, and you get 1,000 of your advertisement printed and distributed free.
John is happy, and you are happy because it is a win-win deal for both of you. However, do you know what just really happened? You were actually paid to advertise and grow your home business because your printer only charged you $25 for the order. 1,000 people and businesses will see your discount printing services… which will cause more orders to come rolling in without any effort or expense on your part. And, you can repeat this free money making home business growth technique as often as you desire by offering co-op printing services to other customers and businesses.
Many home business print brokers have mistakenly used this technique too often, and found themselves overwhelmed with orders and money. So be careful when using this technique so you do not find yourself taking in more orders and money than you can take on with ease. There is probably no other home business you can imagine that is so easy, costs so little to start, recession proof, and actually pays you to grow it.
Print Broker… The Perfect Home Business!
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Keith Nickel Langevin has been in publishing for over 15 years. If you are interested in utilizing this strategy to generate additional income from your home call TOLL FREE 1.888.850.3777 and ask for Keith. You can be in business for yourself with no start up costs in 24 hours.