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	<title>Cutting Edge Business Development Resources Training and Services &#187; Cool Biz</title>
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	<link>http://fomainc.com/wordpress</link>
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		<item>
		<title>Media Training 201 &#8212; Formatting Your Press Release</title>
		<link>http://fomainc.com/wordpress/media-training-201-formatting-your-press-release/</link>
		<comments>http://fomainc.com/wordpress/media-training-201-formatting-your-press-release/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 15:39:34 +0000</pubDate>
		<dc:creator>Keith Nickel</dc:creator>
				<category><![CDATA[Cool Biz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Offline Promotion and Advertising]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Web Traffic Generation]]></category>
		<category><![CDATA[media placement]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[promote your business for free]]></category>
		<category><![CDATA[writing a press release]]></category>

		<guid isPermaLink="false">http://fomainc.com/wordpress/?p=875</guid>
		<description><![CDATA[Once you know the basics involved in writing a Press Release, you’ll find it&#8217;s a pretty simple process to put one together. In fact, if you conform to &#8220;industry standards&#8221; and include the information that reporters and editors are expecting to find, your press release stands a very good chance of actually being used. Here [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Media Training 101 &#8212; the Secrets of Writing a Good Press Release</title>
		<link>http://fomainc.com/wordpress/media-training-101-the-secrets-of-writing-a-good-press-release/</link>
		<comments>http://fomainc.com/wordpress/media-training-101-the-secrets-of-writing-a-good-press-release/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 04:04:38 +0000</pubDate>
		<dc:creator>Keith Nickel</dc:creator>
				<category><![CDATA[Cool Biz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Offline Promotion and Advertising]]></category>

		<guid isPermaLink="false">http://fomainc.com/wordpress/?p=865</guid>
		<description><![CDATA[Does the thought of trying to get publicity for your business seem like something that you can&#8217;t do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Does the thought of talking to the media about your business make your [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Life Purpose of Your Headlines</title>
		<link>http://fomainc.com/wordpress/the-life-purpose-of-your-headlines/</link>
		<comments>http://fomainc.com/wordpress/the-life-purpose-of-your-headlines/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 09:13:27 +0000</pubDate>
		<dc:creator>Keith Nickel</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Cool Biz]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Offline Promotion and Advertising]]></category>
		<category><![CDATA[ad copy]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[writing headlines]]></category>

		<guid isPermaLink="false">http://fomainc.com/wordpress/?p=818</guid>
		<description><![CDATA[Entrepreneurs and business owners know by intuition, or find out by necessity, that their marketing materials are essential for attracting prospects and converting them into buyers. This much is clear. What they often don&#8217;t realize is that simple changes in a promotion can have a profound impact on results. And one of the quickest and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Introducing Jing! (a 2 minute tutorial on Video Presentation)</title>
		<link>http://fomainc.com/wordpress/introducing-jing-a-2-minute-tutorial-on-video-presentation/</link>
		<comments>http://fomainc.com/wordpress/introducing-jing-a-2-minute-tutorial-on-video-presentation/#comments</comments>
		<pubDate>Wed, 25 May 2011 05:02:16 +0000</pubDate>
		<dc:creator>Keith Nickel</dc:creator>
				<category><![CDATA[Cool Biz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Recommendations]]></category>
		<category><![CDATA[jing]]></category>
		<category><![CDATA[make video presentations]]></category>
		<category><![CDATA[presentation video]]></category>
		<category><![CDATA[screen capture]]></category>
		<category><![CDATA[screencast]]></category>

		<guid isPermaLink="false">http://fomainc.com/wordpress/?p=727</guid>
		<description><![CDATA[The FREE desktop sharing capture software from the geniuses at TechSmith. If you don&#8217;t know about and use this great tool to make presentation videos for your clients and prospects you are missing out on the advances of technology my friend. Let me show you real quick how easy you can do this too! Watch [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>55 Hot Tips For Boosting Your Direct Marketing-Part II</title>
		<link>http://fomainc.com/wordpress/55-hot-tips-for-boosting-your-direct-marketing-part-ii/</link>
		<comments>http://fomainc.com/wordpress/55-hot-tips-for-boosting-your-direct-marketing-part-ii/#comments</comments>
		<pubDate>Tue, 24 May 2011 00:41:36 +0000</pubDate>
		<dc:creator>Keith Nickel</dc:creator>
				<category><![CDATA[Cool Biz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Recommendations]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[grow buisiness]]></category>
		<category><![CDATA[increase business]]></category>
		<category><![CDATA[small business advice]]></category>
		<category><![CDATA[small business tips]]></category>

		<guid isPermaLink="false">http://fomainc.com/wordpress/?p=721</guid>
		<description><![CDATA[As discussed in Part I, direct mail has to be the most exciting area of marketing. With all the new programs, Co-Registration companies, PPC advertising and Social Marketing sites to help you create a mailing list, your chances of creating a winning mailing are in your favor. In fact the odds of you creating a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Back to the Basics of Marketing</title>
		<link>http://fomainc.com/wordpress/getting-back-to-the-basics-of-marketing/</link>
		<comments>http://fomainc.com/wordpress/getting-back-to-the-basics-of-marketing/#comments</comments>
		<pubDate>Sun, 15 May 2011 23:13:20 +0000</pubDate>
		<dc:creator>Keith Nickel</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Cool Biz]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://fomainc.com/wordpress/?p=713</guid>
		<description><![CDATA[Too many entrepreneurs and small businesses dive right into the thick of operations without following basic marketing principles. In business, as in most things, it pays to occasionally take a step back and evaluate the bigger picture. Drafting a very basic marketing plan can help you focus on the right activities, target the right customers [...]]]></description>
		<wfw:commentRss>http://fomainc.com/wordpress/getting-back-to-the-basics-of-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>55 Hot Tips For Boosting Your Direct Marketing-Part I</title>
		<link>http://fomainc.com/wordpress/55-hot-tips-for-boosting-your-direct-marketing-part-i/</link>
		<comments>http://fomainc.com/wordpress/55-hot-tips-for-boosting-your-direct-marketing-part-i/#comments</comments>
		<pubDate>Fri, 13 May 2011 15:35:55 +0000</pubDate>
		<dc:creator>Keith Nickel</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Cool Biz]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Web Traffic Generation]]></category>

		<guid isPermaLink="false">http://fomainc.com/wordpress/?p=709</guid>
		<description><![CDATA[Direct Marketing has to be the most exciting area of marketing. The results of a winning mailing are truly thrilling. Few things can compare with opening your mailbox to find a flood of emails or envelopes filled with orders and checks made out to you! And if you can increase the response to your offer [...]]]></description>
		<wfw:commentRss>http://fomainc.com/wordpress/55-hot-tips-for-boosting-your-direct-marketing-part-i/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Outsourcing Right For Growing Your Business?</title>
		<link>http://fomainc.com/wordpress/is-outsourcing-right-for-growing-your-business/</link>
		<comments>http://fomainc.com/wordpress/is-outsourcing-right-for-growing-your-business/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 22:00:51 +0000</pubDate>
		<dc:creator>Keith Nickel</dc:creator>
				<category><![CDATA[Cool Biz]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct mail brochures]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[direct mail postcards]]></category>
		<category><![CDATA[get more clients]]></category>
		<category><![CDATA[get more customers]]></category>
		<category><![CDATA[grow buisiness]]></category>
		<category><![CDATA[growing your business]]></category>
		<category><![CDATA[increase business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[outsource marketing]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[small business advice]]></category>
		<category><![CDATA[small business tips]]></category>

		<guid isPermaLink="false">http://fomainc.com/wordpress/?p=460</guid>
		<description><![CDATA[This is a great question to ask yourself before hiring on more staff. It isn&#8217;t always the solution but when it works it really saves a lot of hassle and headache. Read this article and see if outsourcing might be the right way for you to grow your business. It can be both cost effective [...]]]></description>
		<wfw:commentRss>http://fomainc.com/wordpress/is-outsourcing-right-for-growing-your-business/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Tips To Track Your Ads For Success</title>
		<link>http://fomainc.com/wordpress/tips-to-track-your-ads-for-success/</link>
		<comments>http://fomainc.com/wordpress/tips-to-track-your-ads-for-success/#comments</comments>
		<pubDate>Sun, 10 Apr 2011 18:34:23 +0000</pubDate>
		<dc:creator>Keith Nickel</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Cool Biz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Recommendations]]></category>
		<category><![CDATA[Web Traffic Generation]]></category>
		<category><![CDATA[ad tracking]]></category>
		<category><![CDATA[online ad tracking]]></category>
		<category><![CDATA[track ads]]></category>
		<category><![CDATA[track your ads]]></category>

		<guid isPermaLink="false">http://fomainc.com/wordpress/?p=455</guid>
		<description><![CDATA[In order to create the most effective ad for your business, you will need to test different versions of your copy and track the effectiveness of where you advertise. Experiment by changing the copy, tweaking the looks, rearranging the layout and testing where you place your ad. Changing The Copy Try several different headings for [...]]]></description>
		<wfw:commentRss>http://fomainc.com/wordpress/tips-to-track-your-ads-for-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Simple Way To Grow Your Business</title>
		<link>http://fomainc.com/wordpress/a-simple-way-to-grow-your-business/</link>
		<comments>http://fomainc.com/wordpress/a-simple-way-to-grow-your-business/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 13:42:58 +0000</pubDate>
		<dc:creator>Keith Nickel</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Cool Biz]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Recommendations]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[direct mail postcards]]></category>
		<category><![CDATA[easy marketing methods]]></category>
		<category><![CDATA[marketing methods]]></category>
		<category><![CDATA[marketing with postcards]]></category>
		<category><![CDATA[post cards]]></category>
		<category><![CDATA[postcard advertising]]></category>
		<category><![CDATA[postcard marketing]]></category>
		<category><![CDATA[postcards]]></category>
		<category><![CDATA[simple marketing techniques]]></category>

		<guid isPermaLink="false">http://fomainc.com/wordpress/?p=424</guid>
		<description><![CDATA[Description How To Use Postcard Marketing To Increase Your Business. This article offers a simple strategy for increasing business with direct mail postcards. Article Postcards can be a great way of finding new customers. It&#8217;s quite Simple really. You start by seeking out a reputable Direct Mail list broker, purchase a small segment of a [...]]]></description>
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