Posts in category Web Traffic Generation

Tips To Track Your Ads For Success

Apr10
2011 Leave a Comment Written by Keith Nickel

In order to create the most effective ad for your business, you
will need to test different versions of your copy and track the
effectiveness of where you advertise. Experiment by changing the
copy, tweaking the looks, rearranging the layout and testing
where you place your ad.

Changing The Copy

Try several different headings for your ad. Just a one word
change may have a significant effect on the response rate. Test
different versions of your copy to find the most effective
wording.

Tweaking The Looks

Change the font style, font sizes, and font colors. Emphasize
important words and phrases by placing them in italics, making
them bold, changing their color, and highlighting them. Add a
border, a different border color and/ or a different border
style. Try different combinations of these and find out which
combination works best.

Rearranging The Layout

Rearrange the components of your ad to see if it affects the
response rate. Add a short testimonial or two to see if that has
any effect. Try adding more than one call to action link.

Testing The Placement

Track and test the response rate for your ad. An ad in one
e-zine may result in 100 clicks while an ad in another may only
result in 50. You will want to know where you get the best
response for your advertising dollars.

You will want to track your ads for these four reasons:

1. To save money.

If you know where you get the best response from, you won’t waste
money by advertising on places where you get a poor return.

2. To maximize your profit.

While advertising on one place may bring you a better response
than advertising on another, you need to take into account the
cost of each ad. If you get 200 responses from one advertising
source but each response costs you $4.00, it may be better to
advertise on a place where you get 100 responses that only cost
$1.00 each.

3. To improve your ads.

By testing different versions of your ad, you will find the most
effective one. To obtain a true test of a particular ad, you
will need to know how may people were shown your ad, how many
people acted on your ad, and the result of that action. (For
example, your ad was shown to 1000 people of which 100 clicked on
your ad link and 2 bought your product.)

4. To find out what works and what doesn’t.

You will want to know what components of your ad work and which
don’t. You can only find this out by tracking different versions
of your ad.

While knowing how many people click on your ad and how many sales
you make is important, you will want to know how much each click
and sale actually costs you. In order to maximize your Return On
Investment (ROI) you should monitor the following:

1. How many unique visitors each ad or promotion generates.

2. The number of sales each ad or promotion generates.

3. Which ad or promotion generates the most traffic to your
website.

4. The Cost Per Click and Cost Per Sale of each ad or
promotion.

5. The Click to Sales Ratio which will show you the quality of
the traffic you’re getting.

6. The ROI for each ad or promotion.

You will also want to track where your traffic is coming from.
You may get traffic from an e-zine ad, from a forum post and from
a banner ad. One of these sources may bring you a significant
amount of traffic while another brings you little or no traffic
at all. By tracking every ad and promotion you place, you will
find out where to direct your advertising efforts, thereby saving
you both time and money.

Only about 1% of your competitors track their traffic sources.
By tracking your ads, you will gain an advantage over 99% of your
competitors. At the same time, you will boost your bottom line
as you will no longer be wasting money on useless
advertising.

Here’s a great advertising resource you can get started with that is a lot simpler and cheaper than google adwords. It works a bit differently and you don’t write ads to click. You just bid on keywords and urls and they show your actual landing page. So with this network you can test your landing page and offer for conversion rates before wasting time and money testing text and banners ads all over the place.

http://www.directcpv.com

Give it a try, I can figure out the conversion rate of a landing page for around $20 using their ad network. Plus they have great videos that not only show you how to use the system but also how to make money doing it. I discovered DirectCPV when I got started, searching for an alternative to adwords. Because my account got shut down after following some “so called” guru’s advice.

If you would like some personal assistance with your online and offline advertising and marketing to avaoid these kinds of mistakes please feel free to contact me directly at 888.850.3777
Keith Nickel Langevin
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Posted in Affiliate Marketing, Cool Biz, Marketing, Publishing, Recommendations - Tagged , , ,

Speed and Quality Can Co-Exist in Content Development

Sep27
2010 2 Comments Written by Keith Nickel

It is generally accepted that when it comes to developing content for the internet, speed and quality were two aspects of writing that could not co-exist. The more the research, the better the inputs available to the writer, and so the better the final product. And research was a time consuming affair, involving searching through a huge number of pages to find what was needed and then organizing this information into a usable form. In fact, many writers and website owners say that over 90% of the time spent in creating an article is used on research and only the balance 10% or less for the actual writing.

Click Here To Download Your Free Content Development Report

The speed versus quality conflict has now been resolved. Instant Article Wizard is a program that takes the time and effort out of researching an article. All a writer needs to do is key in the article keywords. Instant Article Wizard will locate all the information the writer needs and present it in a easy to use format. The writer then has to follow a simple process to select the material to be used for the intro, the various subtopics that will make the body of the article, and the ending. All this material is then transferred to the clipboard and then to the word processor for the final editing and polish. The time taken is just a few minutes!

Imagine the benefits. Website owners will be able to spend the hours saved on content development on other business issues, including quickly creating more articles to send to free article sites so that the number of links back to their site keeps increasing. And those who write articles for sale to webmasters and site owners will be able to multiply their output, and the resulting income many times over.

Best of all, Instant Article Wizard is very easy to learn and use. The money back guarantee ensures that downloading this essential piece of content development software is completely risk free.

Click Here To Download Your Free Content Development Report

Posted in Cool Biz, Publishing, Recommendations - Tagged , , , , , , , , ,

So You Want to Earn Some Cash with Content Publishing

Jun21
2010 1 Comment Written by Keith Nickel

You have probably read all over the internet about how easy it is to make money with something called “content publishing”. Well, it’s true; you can make some decent money online with content publishing. There are however, a couple of things you need to know before you’ll be able to generate any significant money from Google’s Adsense or any of the lesser known context advertising systems like Adbright or even Yahoo.

First on this list is “original content”. Do not fall into the trap of obtaining private label content for use on your context advertising site and using it without truly making it your own. This cannot be stressed enough. In order to get the biggest benefit from your private label purchases, you must re-write the content to make it unique. The search engines love unique content and it makes absolutely no sense to purchase the right to re-write the content, making it your very own, and then not exercise that right. There are so many people who buy private label rights and then do nothing with them. One of your objectives must be to make your content stand out from the crowd. This can be done in a number of ways. The addition of some great related images can draw readers in. If the article is short an general make it longer and more specific. If it is long and complicated break it down for the average reader. The search engines will reward you with a higher ranking when your content is original and new. This will translate into more visitors and more clicks on your ad links.

That brings us to another issue that you must not forget about: traffic generation. You could have the best looking site on the world wide web, but if you get zero traffic you will not make any money from it. Like it or not, traffic generation is something that you must work at to be successful in content publishing. Sure, at some point you should be able to count on getting regular traffic from the search engines, but how long will that take? In the beginning, you will need to drive any traffic that you get to your site. Traffic doesn’t just magically appear. It takes some hard work, but in the end the payoff can be significant.

Traffic generation can be accomplished in two ways, free traffic or paid traffic. Free traffic generation methods include link exchanges with similar sites, signature lines in emails or forum posts, free classified ad sites and many more. Paid traffic includes sites where a specific amount of website visitors can be purchased. Be very cautious about using paid traffic sites as these sites may send traffic that is un-targeted and therefore potentially unresponsive. It’s obvious that the kind of visitor you want is someone who is interested in the content on your site. Although this is obvious, it needs to be stressed. Random web surfers who land on your site are very unlikely to spend much time reading your content or clicking the ads. The kind of visitor you want is someone who is actively looking for the kind of content you have published. These visitors are very likely to click on relevant ads and that is one of your main objectives as a content publisher.

Posted in Cool Biz, Publishing - Tagged , , , , ,

Maximizing The Success Of Your Website

May17
2010 Leave a Comment Written by Keith Nickel

Do you have a website and you’re upset that you aren’t getting
much traffic to it? You’re not alone. Most websites that get
started often fail within the first six months to a year. The
problem doesn’t have to do with the content, most of the time,
the problem has to do with your marketing efforts. How are you
marketing your website? If you’re like most people you tell all
your friends and family and even your coworkers, you spam all the
social networking sites, or maybe you make up signs and post them
around town. Whatever you do, if you’re not seeing traffic,
you’re not doing the right thing. How do you find out what to do
to drive that traffic you’re looking for? You only have to look
to the experts. But expert advice is expensive, isn’t it? Maybe
not.

Meet Tellman Knudson. Tellman used a system called ETS, or Easy
Traffic Steps, to create and maintain a steady flow of traffic to
his site. He also made 2.5 million dollars last year doing this
very thing, and he also created a client base of three hundred
thousand dedicated customers. Now, reading this, most people
would assume that this ETS system is complicated and it only
takes someone who knows the ins and outs of internet marketing to
do well. That’s just not the case, however. In fact, Tellman
stresses that anyone can succeed with ETS, as long as they follow
the system.

ETS is a system comprised of twenty powerful steps that are
guaranteed to drive traffic to your site. You’ll learn how to
maintain that traffic as well. If there’s a stream of traffic,
ETS will teach you how to get in front of that traffic. You’ll
also learn the mistakes most beginning internet marketers make
and how to avoid making those mistakes. All of this can be yours
and you’ll be making money like you never dreamed possible, while
your website is enjoying the traffic it deserves. Don’t let all
that hard work go unnoticed. The ETS system will show you what to
do and how to do it so that you never have to waste your time
with marketing gimmicks that don’t work.

The ETS system is easy to follow. It’s so easy anyone can do it.
Just look up all the ETS testimonials from people who have used
this system to maximize their traffic. People are making money
like never before and they’re using a system that actually works.
Many claim to have the answers but only ETS can guarantee to
bring you the traffic you need.

If you’ve ever tried another marketing system, you know how many
false promises there are out there. This isn’t one of them. This
system is easy to follow, it’s a proven system and everyone who
has a website should follow the Easy Traffic Steps system. For
more information on this great system, go to
www.EasyTrafficSteps.com and see why so many webmasters are
choosing ETS for their marketing efforts.

To learn more about getting traffic to your website, check out
the free Traffic Turbo report.

Feel free to distribute this article in any form as long as you
include this resource box. You can also include your affiliate
link if you sign up at Clickbank Pirate.

Posted in Affiliate Marketing, Cool Biz, Recommendations - Tagged , , , , ,

The Shortcut to Top Quality Content Development

May13
2010 Leave a Comment Written by Keith Nickel

Developing content has always been a slow laborious process. It is not the writing that takes time, it’s doing the research. With so much material now available at the touch of a button, the writer is swamped with search results. Wading through innumerable pages to find what you need and then organizing it in a usable manner takes hours. In fact, most of the time spent on content creation goes into the research.

It seemed that there was no way to escape this manual search for the huge amount of information that the internet presents. At least until now. Instant Article Wizard is a program that automates all this and does, in a few minutes, what previously took hours. This surprisingly inexpensive and easy to use program provides the content developer with all the material he or she needs to produce high quality content in next to no time. All the writer has to do is enter the article keywords and then with a few mouse clicks the program will locate the material that is needed, organize it into the opening paragraphs, the sub topics and the conclusion. All this material is then transferred to the word processor where the writer can make whatever changes and edits are needed to produce a complete high quality ready to use article.

Click Here To Download Your Free Content Development Report

Instant Article Wizard will change the way website owners and content developers work. By freeing them of the drudgery of the research, it will allow for both a greater focus on the quality of the work as well as reducing the production time. The improved quality means that websites using this content will attract more viewers. And the time saving will allow website owners to devote more time to other aspects of their business and for writers who sell their articles to increase their output and income many times over. That’s a winning situation for everyone.

Click Here To Download Your Free Content Development Report

Posted in Cool Biz, Publishing, Recommendations - Tagged , , , , ,
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