Once you know the basics involved in writing a Press Release, you’ll find it’s a pretty simple process to put one together. In fact, if you conform to “industry [...]

Does the thought of trying to get publicity for your business seem like something that you can’t do yourself, and would have to hire a professional for? Do you think th [...]

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Entrepreneurs and business owners know by intuition, or find out by necessity, that their marketing materials are essential for attracting prospects and converting them int [...]

We’ve all seen ‘em a thousands times. Look at your pen cup right now or even the pen you’ve been using all week. Chances are you have at least a few busines [...]

The FREE desktop sharing capture software from the geniuses at TechSmith. If you don’t know about and use this great tool to make presentation videos for your clients a [...]

As discussed in Part I, direct mail has to be the most exciting area of marketing. With all the new programs, Co-Registration companies, PPC advertising and Social Marketing [...]

Too many entrepreneurs and small businesses dive right into the thick of operations without following basic marketing principles. In business, as in most things, it pays [...]

Direct Marketing has to be the most exciting area of marketing. The results of a winning mailing are truly thrilling. Few things can compare with opening your mailbox to fi [...]

This is a great question to ask yourself before hiring on more staff. It isn’t always the solution but when it works it really saves a lot of hassle and headache. Read [...]