Posts tagged traffic strategies

Speed and Quality Can Co-Exist in Content Development

Sep27
2010 2 Comments Written by Keith Nickel

It is generally accepted that when it comes to developing content for the internet, speed and quality were two aspects of writing that could not co-exist. The more the research, the better the inputs available to the writer, and so the better the final product. And research was a time consuming affair, involving searching through a huge number of pages to find what was needed and then organizing this information into a usable form. In fact, many writers and website owners say that over 90% of the time spent in creating an article is used on research and only the balance 10% or less for the actual writing.

Click Here To Download Your Free Content Development Report

The speed versus quality conflict has now been resolved. Instant Article Wizard is a program that takes the time and effort out of researching an article. All a writer needs to do is key in the article keywords. Instant Article Wizard will locate all the information the writer needs and present it in a easy to use format. The writer then has to follow a simple process to select the material to be used for the intro, the various subtopics that will make the body of the article, and the ending. All this material is then transferred to the clipboard and then to the word processor for the final editing and polish. The time taken is just a few minutes!

Imagine the benefits. Website owners will be able to spend the hours saved on content development on other business issues, including quickly creating more articles to send to free article sites so that the number of links back to their site keeps increasing. And those who write articles for sale to webmasters and site owners will be able to multiply their output, and the resulting income many times over.

Best of all, Instant Article Wizard is very easy to learn and use. The money back guarantee ensures that downloading this essential piece of content development software is completely risk free.

Click Here To Download Your Free Content Development Report

Posted in Cool Biz, Publishing, Recommendations, Web Traffic Generation - Tagged , , , , , , , ,

So You Want to Earn Some Cash with Content Publishing

Jun21
2010 1 Comment Written by Keith Nickel

You have probably read all over the internet about how easy it is to make money with something called “content publishing”. Well, it’s true; you can make some decent money online with content publishing. There are however, a couple of things you need to know before you’ll be able to generate any significant money from Google’s Adsense or any of the lesser known context advertising systems like Adbright or even Yahoo.

First on this list is “original content”. Do not fall into the trap of obtaining private label content for use on your context advertising site and using it without truly making it your own. This cannot be stressed enough. In order to get the biggest benefit from your private label purchases, you must re-write the content to make it unique. The search engines love unique content and it makes absolutely no sense to purchase the right to re-write the content, making it your very own, and then not exercise that right. There are so many people who buy private label rights and then do nothing with them. One of your objectives must be to make your content stand out from the crowd. This can be done in a number of ways. The addition of some great related images can draw readers in. If the article is short an general make it longer and more specific. If it is long and complicated break it down for the average reader. The search engines will reward you with a higher ranking when your content is original and new. This will translate into more visitors and more clicks on your ad links.

That brings us to another issue that you must not forget about: traffic generation. You could have the best looking site on the world wide web, but if you get zero traffic you will not make any money from it. Like it or not, traffic generation is something that you must work at to be successful in content publishing. Sure, at some point you should be able to count on getting regular traffic from the search engines, but how long will that take? In the beginning, you will need to drive any traffic that you get to your site. Traffic doesn’t just magically appear. It takes some hard work, but in the end the payoff can be significant.

Traffic generation can be accomplished in two ways, free traffic or paid traffic. Free traffic generation methods include link exchanges with similar sites, signature lines in emails or forum posts, free classified ad sites and many more. Paid traffic includes sites where a specific amount of website visitors can be purchased. Be very cautious about using paid traffic sites as these sites may send traffic that is un-targeted and therefore potentially unresponsive. It’s obvious that the kind of visitor you want is someone who is interested in the content on your site. Although this is obvious, it needs to be stressed. Random web surfers who land on your site are very unlikely to spend much time reading your content or clicking the ads. The kind of visitor you want is someone who is actively looking for the kind of content you have published. These visitors are very likely to click on relevant ads and that is one of your main objectives as a content publisher.

Posted in Cool Biz, Publishing, Web Traffic Generation - Tagged , , , ,

Social Marketing Part 2

May10
2010 Leave a Comment Written by Keith Nickel
Leveraging Social Marketing For SEO

Social Bookmarking and Social Marketing Are Essential

Social media marketing is proving to be an effective marketing strategy for Internet businesses. It is closely tied with search engine optimization because of its effect on search engine results. While there is often a discussion about whether SEO or social marketing is more important, there is finally a concurrence on the fact that both are necessary for a website to be effective. Websites cannot do without search engine optimization. At the same time, social marketing sites are also becoming an essential marketing tool for the success of a website. In fact, there’s a healthy overlap in the way both work, when used together. Social book marking is very popularly used and every time a marketer’s website or blog are book marked, an inbound link is made. Through these social bookmarking sites, users can rate or vote for the content, further enhancing its popularity and link building along with traffic – both indirect and direct.

Combining Social Marketing With SEO

Effective search engine optimization is a must for all website owners. While many online marketers do try to follow various SEO strategies, some outsource the job. SEO mainly involves the usage of the right keywords at the right locations along with appropriate links so that the website is optimized to the search engines that spider it. This involves researching and identifying the right keywords. But the big task that online marketers face is using social marketing to achieve SEO effectively. Though this seems like a challenge, it is becoming necessary to be proficient at both. And it is not as difficult as it appears. For example, every time a blog or web page is book marked through social bookmarking tools by the website owner, it means more search engine optimization, traffic generation and more links. If a visitor votes on the content, blog or articles on a website, they provide the SEO and linking advantage.

How Social Media Affects SEO There are three major ways in which social media can have a bearing on search engine optimization. These are: Links: when the social media marketing campaign is well designed and successful, it means a lot of high quality incoming links to the website. As far as search engine rankings go, inbound links play an important role. So it is obvious that social media marketing definitely improves search engine rankings. What makes these links special is that they are neither purchased nor forced – they all happen as a natural and voluntary process. Quality inbound links also occur when the marketer creates a profile on social networking sites. Reputation: the most popular social media sites are ranked high by the search engines. This must however be carefully managed as the marketer must take care to ensure that there are positive bookmarks for his products or business on social bookmarking sites like Digg, etc. Then it is easy to rank high in the search engine listings. But if there is something negative that people are talking about, the same thing could turn into bad publicity. It is up to the marketer to manage this in a way that there’s only good publicity.

Page Rank On Social Marketing Websites

Social media marketing sites are all part of the Web 2.0 platform and search engines are quite partial to these sites. So if the marketer gets a good page ranking on these sites, a good search engine ranking follows naturally. Social sites are excellent for high ranking even with a few links. For online business that are about to launch their websites, rather than wait for the search engines to index and rank them, they go ahead and upload a marketing video clip on YouTube or make a profile on sites like MySpace or Facebook and begin the link building process. This not only helps in huge traffic generation benefits but also gets the message out to large numbers of potential customers at minimal cost.

All online marketers today must get accustomed to using social bookmarking websites. While discovering different ways to leverage these sites, it is also important to be familiar with the rules on each site. Spamming is taken very seriously on these sites where the content is user controlled. The main thing is to post quality content and be active on these sites to get the full advantage.



Posted in Affiliate Marketing, Cool Biz, Web Traffic Generation - Tagged , , , , ,

Why Outsource SEO?

Dec04
2009 Leave a Comment Written by Keith Nickel

Search Engine Optimization, known primarily as SEO, or Search Marketing is one of the most influential, important, and cost effective forms of internet marketing available. With so many internet entrepreneurs, affiliate marketers, and online businesses looking to gain their number one ranking in Google, it’s important to look at SEO objectively, and free of any of the spin that SEO firms love to put on it. At it’s core, SEO is something that can be one anywhere, and by any means, however there are certain styles and strategies that always seem to win out. Whether you’re a big-budget internet marketer or a young upstart looking to shoot your websites up the Google rankings, SEO doesn’t need to be something that you pay someone else to do. By utilising the best strategies and software packages for SEO, you can make the most of one of the most cost effective and important forms of internet marketing, all without the burden of expensive marketing firms.

The most effective method for SEO, in terms of both time and money inputs, is automated and highly customised. By making use of highly flexible software packages and programs, you can cut your SEO needs quite dramatically. The real currency that SEO lives on is it’s low cost relative to results, which is why it’s such a popular and important form of marketing for online entrepreneurs. By making the most of SEO software, you can cut these costs even further, for the ultimate marketing margins.

But how does the software compare to natural SEO? This is a question that comes up increasingly often as our jobs become more and more automated. While machines will never match human ability in terms of creativity and non-logical capacity, when programmed effectively for purely logical work, they can work much more effectively and efficiently than any human. The real value of software comes down to what you put into it, not what you expect out.

With highly customised and refined inputs, your SEO software can be as efficient and effective as a room full of employees. However, this still requires some work on your part inputting the variables and information. It also requires some human interaction when performing many of the tasks, with the software performing primarily as a guide rather than an all-purpose automation tool. These tools help you pick your SEO terms and optimise your campaign; they’re not something that can do your entire job for you.

If you want to cut your SEO costs significantly, both in terms of time costs and financial costs, then SEO tools and software are certainly an important and worthwhile investment. While they don’t cut your time input down to zero, they can effectively sweep away a large portion of your SEO work, and also optimise the work that you end up doing. Instead of spending day after day maximising your SEO campaign, make the most of these innovative tools and allow yourself to cut your time inputs and maximise your results.

To learn more about SEO, check out the free Top 10 Free Webtools report here. http://cbpirate.com/s/webtools/keithfoma

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Posted in Cool Biz, Publishing, Recommendations - Tagged , , , ,

 

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